Rosetta Systems — Case Study

Case study: Kevin Nguyen — corporate headshots, Austin, TX

Kevin Nguyen is a corporate and headshots photographer based in Austin, TX. His site, kevinheadshots.com, launched June 2026 on a full Rosetta build — no stock look, no compromises.


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The Build

What we built


Kevin came to us carrying a Bluehost holding page and no organic presence worth speaking of. The brief was clear: build something that converts, rank it locally, and get him out of the hosting arrangement that had been slowing him down. We started from scratch.

The site is a fully custom commission — not a stock look pulled from a shelf. Every decision, from the type scale to the session flow, was made for Kevin's market: Austin professionals who judge a photographer's credibility before they ever send an enquiry. We migrated the domain off Bluehost and onto modern infrastructure so the site loads fast on the first impression, not after it.

The SEO foundation was built in from day one. Structured JSON-LD schema tells search engines exactly what Kevin offers and where — local service pages cover Austin's corporate districts so the site can compete for the searches that matter. Google Search Console was configured before launch, which means ranking data is accumulating from the first crawl rather than being lost in a black hole.

Acuity Scheduling is integrated natively. A prospect who lands on the site can book a headshot session in under two minutes — no email back-and-forth, no friction between intent and confirmed booking. The site went live in June 2026.

Performance

Early numbers


Search performance data is accumulating — updated monthly.

Initiate

Your city. Your look. Your site.

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